You have probably seen Total’s creative TV ad with the car engine that suddenly turns into a robot. Well this robot is not only a 3D ad, but is also a super cool and creative Point of Display stand. Total has asked us to create a design for a display inspired by their new concept. What we then did is, create a fun and at the same time engaging display that was actually looking like a robot. The result is: 1000s of displays all across Europe turning sales into huge profits.